Ultramarinos

We conceptualised the ‘Ultramarinos Turia’ campaign with the aim to support small Valencian retailers and convenience stores. The centrepiece of this campaign was a limited edition printed guide, illustrated by Ana Penyas, winner of the 2018 National Illustration Prize, that contained ten articles on convenience stores in the city.

It was only available when purchasing one of the Turia pairing packs selected by five renowned chefs.

In order to disseminate this action, we generated a social media campaign and a high impact outdoor and press campaign.

It was only available when purchasing one of the Turia pairing packs selected by five renowned chefs.

For the dissemination of this action, we generated a social networking campaign and an intensive campaign on outdoor and press media.