Living Gallery
NEOLITH
DATE: 2022
CITY: MADRID
CLIENT: NEOLITH
AN UNPRECEDENTED SHOWROOM
The challenge was to recreate a showroom unlike anything we had ever seen before. With this idea in mind, not only did we create the ‘Living Gallery’ concept, which conveys the idea of a “lived in space” and reinforces the link with the artistic territory, but we also created a whole experience of zones based around the three key points of the brand claim: touch, feel, live. Gastronomy, art, beauty… and the most exclusive guests.
The attention to detail shone wherever you looked. The invitation consisted of a centrepiece printed in black with luminescent ink. The message, “turn off the light” emphasised the secret and mysterious character of the party in the basement, where the experience culminated.
Every inch of the different rooms reflected the brand’s values and created a symbiosis between the flowers and the sintered Neolith stone. The key points were punctuated by floral installations of paniculatas in different colours created by Metatopy, Madrid’s most fashionable new floral arrangement brand, who have done work for Prada and Loewe.
ART CALLS OUT TO ART
To elevate the Living Gallery concept and landing the artistic territory, we had illustrator and graphic artist Laura Inat, who inspired us with her 3-hour large-scale live art on a large-format board. Guests subsequently took away an exclusive handmade piece of the same design.
In short, a sensory experience of Couture Branding that we work on from all perspectives: strategic thinking, event management and conceptualisation of the experience, producing every piece of graphic material, coordinating the art direction, photography and videos, as well as achieving the best synergies and strategic alliances.
