Rosé
DOM PÉRIGNON
DATE: 2022
SERVICE: EVENTS
CLIENT: DOM PÉRIGNON
DESIGNED BY SIGNNE
When Dom Pérignon decided to go rosé it was a radical declaration of freedom. Rosé was born out of a desire to be daring and that’s exactly how we took the commission: being fully aware of the need to break with established trends and transmit its magnetism in every corner.
Madrid? No, Seville
In the search for this contrast, and a desire to avoid major capitals, we chose the Seville Metropol Parasol; an avant-garde landmark that stands out for its views and its controversial aesthetics – but above all because of the contrast with the traditional and classical monuments that surround it.
The big secret was to implement their brand guidelines by adding some intuition to our Couture Branding work; in every corner, we were able to reveal our vision enriching the experience even more.
We intervened in every available space of the large building, as well as designing and producing all the materials. Hence, every detail, every shade of pink, and every corner was coherent and embodied the values of the brand, ultimately embracing even in its own guidelines.
The entire space was marked by 170 linear metres of pink neon that guided the guests through the whole experience.
Solo Tasting
Solo Tasting is a retrospective experience in which guests tasted a glass of DP Rosé for the first time. And this moment had to be magical. Under the guidelines of the Maison wine expert – Daniel Carvajal- with the setting of the sun, and atmospheric music played on individual headphones, the glasses were served and a rose-coloured light show began with the Giralda on the horizon.
THE IMPERIAL DINNER
In the main room, a large table was to convey the radical nature and boldness of the vintage. Our team worked to create a centrepiece that following the Maison guidelines could represent the contrast of the vintage in the material and colour selection. The result was an 18 metre imperial table able to seat 20 or 44 diners and presided over by the bottle. An exercise of adaptation, functionality and aesthetics.
THE SPECTACLE BY YOANN BOURGEOIS
We wanted Yoann Bourgeois, famous all over the world for his choreographic art, to put the artistic finishing touch with an act that paid homage to that magical moment that takes place when a body is in suspension just before a fall. This being another metaphor that highlights the contrast between tradition and modernity.