Dom Pérignon launches Rosé Vintage 2008, an invitation to explore the unknown produced by our Creative House.

DATE: 2022

SERVICE: EVENTS

CLIENT: DOM PÉRIGNON

DESIGNED BY SIGNNE

In the search for this contrast, and a desire to avoid major capitals, we chose the Seville Metropol Parasol; an avant-garde landmark that stands out for its views and its controversial aesthetics – but above all because of the contrast with the traditional and classical monuments that surround it.

The big secret was to implement their brand guidelines by adding some intuition to our Couture Branding work; in every corner, we were able to reveal our vision enriching the experience even more.

We intervened in every available space of the large building, as well as designing and producing all the materials. Hence, every detail, every shade of pink, and every corner was coherent and embodied the values of the brand, ultimately embracing even in its own guidelines.

Rosé - Dom Pérignon - Signne Creative House
Rosé - Dom Pérignon - Signne Creative House

Solo Tasting is a retrospective experience in which guests tasted a glass of DP Rosé for the first time. And this moment had to be magical. Under the guidelines of the Maison wine expert – Daniel Carvajal- with the setting of the sun, and atmospheric music played on individual headphones, the glasses were served and a rose-coloured light show began with the Giralda on the horizon.

In the main room, a large table was to convey the radical nature and boldness of the vintage. Our team worked to create a centrepiece that following the Maison guidelines could represent the contrast of the vintage in the material and colour selection. The result was an 18 metre imperial table able to seat 20 or 44 diners and presided over by the bottle. An exercise of adaptation, functionality and aesthetics.

Rosé - Dom Pérignon - Signne Creative House
Rosé - Dom Pérignon - Signne Creative House

We wanted Yoann Bourgeois, famous all over the world for his choreographic art, to put the artistic finishing touch with an act that paid homage to that magical moment that takes place when a body is in suspension just before a fall. This being another metaphor that highlights the contrast between tradition and modernity.

DOM PÉRIGNON

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