3 events. 3 cities. 3 weeks.

A mix of iconic heritage and cutting-edge technology

DATE: 2019

SERVICES: EVENTS

CLIENT: LAMBORGHINI

DESIGNED BY CULDESAC EXPERIENCE NOW SIGNNE CREATIVE HOUSE

European roadshow - Lamborghini - Signne Creative House

PHOTO: GIAMPAOLO DALLARA LEAD MANAGER
LAMBORGHINI MILAN

Berlin was the first city. The chosen venue, an old building from the 1920s located right in the centre of the city. The second location was Olympia London, a 19th century landmark in the city. The last stop on this European tour was Milan, in one of its most beautiful and iconic buildings, Palazzo del Ghiaccio.

In all these places we wanted to play with iconic beauty and the most sophisticated technology, striking a perfect balance. Our challenge was not only to create the ideal ambience, but also to define a culinary experience for more than 200 guests.

European roadshow - Lamborghini - Signne Creative House

¨Always in balance with the classical beauty and sophisticated technology¨

GIAMPAOLO DALLARA LEAD

European roadshow - Lamborghini - Signne Creative House

Lamborghini

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