European Roadshow
LAMBORGHINI
DATE: 2019
SERVICES: EVENTS
CLIENT: LAMBORGHINI
DESIGNED BY CULDESAC EXPERIENCE NOW SIGNNE CREATIVE HOUSE
PHOTO: GIAMPAOLO DALLARA LEAD MANAGER
LAMBORGHINI MILAN
For the launch of the new Lamborghini EVO, the challenge was to bring together a variety of visions and working disciplines to forge a powerful, compact team capable of turning this experience into a spectacle for the senses, able to be exported and adapted to suit each location.
Sila Sveta was our strategic partner, an expert in creating immersive experiences at the cutting edge of technology and was in charge of the crowning moment of the inauguration.
Tailored to each city
Berlin was the first city. The chosen venue, an old building from the 1920s located right in the centre of the city. The second location was Olympia London, a 19th century landmark in the city. The last stop on this European tour was Milan, in one of its most beautiful and iconic buildings, Palazzo del Ghiaccio.
In all these places we wanted to play with iconic beauty and the most sophisticated technology, striking a perfect balance. Our challenge was not only to create the ideal ambience, but also to define a culinary experience for more than 200 guests.
¨Always in balance with the classical beauty and sophisticated technology¨
GIAMPAOLO DALLARA LEAD