Festival de L’horta Turia
TURIA
DATE: 2022
SERVICE: EVENTS
CLIENT: TURIA
DESIGNED BY SIGNNE
This was the fourth time our Creative House had organised the festival, and we were looking forward to it more than ever. After a hiatus, we were counting down the days to enjoying good music, fine cuisine, and agricultural and local products at the epicentre of Valencian horticultural activity. All of this taking place at the brand’s own festival: the Turia Market Garden Festival.
A new image: a festival that is always current
The biggest challenge we faced in 2022 was to maintain the essence of the festival, encourage the return of previous festival-goers and fans of the brand whilst seeking continued growth; and to attract new audiences, promote local artists and rally more local farmers to join the celebration. All in all, it was a festival striving to bring the culture and tradition of this market garden closer to younger people and to celebrate the love for the land, local agriculture and identity and authenticity.
In addition to the conceptualisation and the design of the festival, we refreshed the image and communication of the festival, offering the brand a 360º communication package – managing the website and social networks, developing the press campaign, the use of Mupis and wild posting in the streets, and sending the press kit to guests and influencers.
A production that lived up to expectations
In terms of production, the novelty of this edition was the addition of a second stage on which to host a wider range of performances so as to increase the visibility of artists such as Sen Senra, Rojuu and La Maria, and attract a larger audience. Not forgetting, of course, about the rest of the present elements at the festival such as bars, stands for farmers, signage, children’s area…