A campaign to position The Great Fusion as a lifestyle-oriented brand.

Industry: Cosmetics

Services: Campaign conceptualization, visual identity and design elements, creative direction, script writing, casting, video shoot, voice-over, music design, photography, and social media dissemination.

The Great People - The Great Fusion - Signne Creative House
The Great People - The Great Fusion - Signne Creative House
The Great People - The Great Fusion - Signne Creative House
The Great People - The Great Fusion - Signne Creative House

What is a more profound expression of humanity than art?

The Client

The Great Fusion, an indie beauty brand that combines traditional botanical knowledge with advanced technology, utilizing key ingredients such as CBD, Centella Asiatica (Cica), and oats.

The Ask

To create a campaign that infuses The Great Fusion with an authentic personality that its target audience could connect with emotionally.

To go beyond surface-level beauty and humanize the essence of The Great Fusion, we asked ourselves:

  • How do we want the brand to be aligned from a social perspective?
  • What kind of people personify the brand’s values of excellence, efficiency, and fusion of elements?

And then we thought, “What is a more profound expression of humanity than art?”

The Great People - The Great Fusion - Signne Creative House
The Great People - The Great Fusion - Signne Creative House
The Great People - The Great Fusion - Signne Creative House

“The Great People” campaign was born: A digital series that spotlights accomplished female artists over 35, challenging ageism in both the beauty and art sectors.

The Great People offers a narrative that showcases experienced female artists, drawing parallels between their artistic skills and the benefits of TGF’s skincare formulas. For instance, we chose Amelia García, a marbling specialist who works primarily with the medium of water to represent the TGF product that offers a hydration effect for the skin.

“The Great People” not only brought a human touch to the brand but also positioned The Great Fusion as a socially conscious entity, celebrating the intersection of artistry, maturity, and skincare innovation.

A metaphorical connection was drawn between various forms of artistic expression and the tangible benefits of The Great Fusion’s products.

ANA ILLUECA
Ceramicist represents the remodeling effect.

AMELIA GARCÍA
Artist specialized in marbling represent the hydration effect.

ANNA TALENS
Multidisciplinary artist with light-focused work represents the illumination effect.

IDOIA CUESTA
Artisan and textile creator represents the protective barrier effect.

The Great Fusion
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Signne