Awards Event
THE WORLD’S 50 BEST RESTAURANTS
Industry: Gastronomy
Services: Event conceptualization, event production, logistics, sponsorship and guest management, visual design, photography, video.
The city-wide culinary takeover set the stage for our main event, transforming Valencia into a gastronomic epicenter.
Client
The World’s 50 Best Restaurants Awards is the “The Oscars of Gastronomy”, a prestigious annual ranking and awards program that celebrates excellence in global gastronomy.
The Ask
To produce the main awards event of 1,200+ people as well as auxiliary events to reveal distinctive culinary experiences for an international audience.
Our Thought Process
We wanted to incorporate 50 Best into the heart of Valencia by involving the local community and capturing the essence of Valencia’s cultural diversity.
Our Solution
We orchestrated a series of strategic satellite events across Valencia, creating a palpable buzz throughout the city that seamlessly blended local engagement with a showcase of culinary masterpieces from international chefs. The highlight was the “50 Chefs’ Feast”, an exclusive event featuring gourmet cuisine, cocktails, and entertainment in a picturesque coastal setting accessible only by boat.
We deftly managed intricate logistics for these auxiliary events while catering to over 20 sponsors’ requirements. This city-wide culinary takeover set the stage for our spectacular main event, transforming Valencia into a gastronomic epicenter.
The gala event, attended by over 1,200 guests and broadcast live for a global audience, was a multifaceted occasion with significant coordination. The event required venue changes throughout the evening and culminated at the renown Palau de les Arts. Despite these complex transitions, we delivered a seamless, unforgettable experience that highlighted Valencia’s gastronomic prowess. In total, the awards represented restaurants across 24 territories on five continents, showcasing a wide array of culinary traditions and innovations from around the world.
Interesting facts about the event: