Nº Ten
TANQUERAY
CITY: MADRID
SERVICES: EVENTS
CLIENT: TANQUERAY
DESIGNED BY CULDESAC EXPERIENCE NOW SIGNNE CREATIVE HOUSE
THE PERFECT ALLIANCE
In celebration of the launch of the new Tanqueray 10 bottle, inspired by the 1920s, we envisioned a strategic collaboration with Tiffany & Co., who was unveiling ‘The Great Gatsby’ collection in conjunction with the release of the highly anticipated film. With this as our starting point, we launched a series of brand narratives that brought the two brands together in the same territory: a bottle launch event was created at the Pabellón de Cristal in Madrid.
Events were held at the Tiffany & Co shop with Diageo Reserve VIP clients, creating cross-relationships that culminated in a major event in Marbella, themed The Great Gatsby. The result was not only beautiful, but also received an award as Diageo Reserve’s best practice worldwide.
