Encensa Turia 2025
CERVEZAS TURIA
Industry: Music & Events
Services: Event conceptualisation, production, logistics, sponsor and guest management, visual design, communication strategy, photography and video.
The Client
Cervezas Turia is committed to cultural innovation and to showcasing both local and international creative talent, officially kicking off the Fallas festivities in Valencia. Through Encensa, the brand transforms electronic music and digital art into the launchpad for the city’s biggest celebration.
Once again, Turia strengthens its role as a benchmark in immersive experiences, consolidating its pre-Fallas event as a space where art, music and community come together.
The Challenge
The key challenge was to design and produce an immersive brand event for Cervezas Turia at Bombas Gens, a historic venue in Valencia that had never before hosted a branded intervention.
The goal: to create a unique experience that would position Turia as a mainstream beer while staying true to its deep connection with culture, creativity and local traditions.
Our Thought Process
For the 2025 edition of Encensa Turia, Signne began by searching with the search for a venue that would deliver a qualitative leap in the experience. Upon finding Bombas Gens, we designed an immersive concept that blended digital art, electronic music, and a powerful visual narrative.
In collaboration with Vitamin Studio and the collective The Basement, we developed an innovative musical and aesthetic proposal. We created a disruptive visual identity — featuring pixelated typography, vibrant colours, and contemporary design elements — that was applied across the communication campaign and in every detail of the event.
Our Solution
The sixth edition of Encensa Turia reaffirmed its status as a cultural landmark in Valencia, marking the start of the Fallas with a creative and disruptive approach.
For the first time, Turia became an official sponsor of Fallas 2025, further strengthening its commitment to the city’s cultural heritage. The experience was built around a contemporary visual concept: a lit fuse symbolising the spark of music, creativity and celebration.
The graphic design, enhanced with artificial intelligence tools, introduced freshness and innovation, creating a visual language in tune with new forms of artistic expression.
The result was a two-day immersive event with sold-out tickets, more than 600 attendees, and a line-up that combined international artists with local talent — consolidating Encensa Turia as one of the city’s cultural highlights.