Our way of capturing the magic of one of the world’s leading yachting firms.

CLIENT: PRINCESS YACHTS

CITY: WORLDWIDE

SERVICES: EVENTS

CREATED BY CULDESAC

Masters of their craft, adventurous in character, a long history of the profession, passion, craftsmanship, fine materials and a deep symbolism… These are the main messages that we shaped and transformed into an overall concept in the form of designs, brand experiences, creative paths and a lot of attention to detail.

For the international boat show season, we designed each of the exhibitions with dimensions in excess of 500m², and incorporated unique brand activations under the “Crafted in Plymouth” concept. A coherent narrative that can be seen in the elements created for the event, such as the furniture, staff outfits, catering, merchandising, and even the fragrance that permeates the different areas of the stands.

Crafted in plymouth - Princess Yachts - Signne Creative House
Crafted in plymouth - Princess Yachts - Signne Creative House

“We planted the seed, but it was the water provided by Signne that made the tree grow”.

PRINCESS YACHTS
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Signne