Launch Event
EIGHT & BOB
Industry: Perfumes
Services: Event conceptualisation, production, logistics, visual design, photography and video.
Time Distilled: Capturing the essence of time through fragrance.
The Client
Eight & Bob is an exclusive fragrance house with a unique story. Its elegant fragrance compositions have captivated 20th-century icons and niche perfume enthusiasts worldwide.
The Challenge
To organise a private event that would share Eight & Bob’s vision for the future and introduce its new perfumes, while strengthening the bond with those who represent the brand every day.
Our Thought Process
The concept was born from an intuition: to explore theatricality as a language for telling a brand story. From there, we wove a narrative that unfolded gradually, scene by scene, with a rhythm designed to reveal each layer of the Eight & Bob universe.
The space became the stage, and time transformed into score. Light, gestures, and detail shaped an atmosphere that went beyond aesthetics – opening a sensory dialogue and deepening the bond with the commercial team.
Our Solution
The proposal took shape in an exclusive event at Milan’s Palazzo Serbelloni for 80 guests, designed to introduce Eight & Bob’s new perfumes to its international network.
The concept was distilled into two ideas: time distilled and theatricality. From this, everything unfolded through a scenic narrative that elevated the essentials — the ingredients, the details, and the protagonists behind each fragrance.
At the heart of the experience was a central stage with mobile panels that acted as a curtain, opening to reveal — symbolically and immersively — the new perfumes and their redesigned packaging. Lighting, fragrance in the air and live music from a string quintet intertwined to create a refined, sensory atmosphere.
The technical and logistical challenge — producing and dismantling everything within a single day inside a historic building — was met with precision, turning complexity into a seamless experience.
The result was an elegant and memorable gathering that left guests with an emotional imprint and a deeper connection to the brand.