An artistic exercise of abstraction to communicate the sustainability of the brand.

DATE: 2022

SERVICE: SPACES

CLIENT: PRINCESS YACHTS

DESIGNED BY SIGNNE

Princess Yachts are paying extra attention to implementing sustainable measures to improve their footprint. One of the latest actions has been start using sustainable materials in the finishing processes of the boats, from fabrics to carpets and mattresses. We helped them to be part of the change.

Sustainable installation - Princess Yachts - Signne Creative House
Sustainable installation - Princess Yachts - Signne Creative House

It was important to emphasize the sustainability work, but we also wanted to turn around the way these materials are perceived and showed on nautical fairs. The goal was to create a notorious and at the same time inclusive installation so all kinds of people could feel comfortable with it. We aimed to create a unique and unparalleled nautical fair experience that would set it apart from any other event of its kind. After analyzing the elements that are under the sea, the goal was to transform them into an artistic object using only sustainable materials to do it.

The result was a recreation of an underwater world with handmade creations that allow us to keep in mind that even if sometimes we try to only reach the surface, if we “take a dip” we can find a world of possibilities.

Princess Yachts
x
Signne