Global Launch
HOSS INTROPRIA
CLIENT: HOSS INTROPIA
CITY: MADRID
SERVICES: COMMUNICATION
DESIGNED BY CULDESAC
AN ODE TO WOMEN
The project could not be limited to a simple advertising campaign, it had to transcend both in form and message. And that’s why the Osborne sisters were chosen to become brand ambassadors: they represent the elegance, authenticity and Mediterranean essence that each Hoss garment conveys.
STRATEGY AND DETAIL
It was with almost craftsman like skills that we developed all elements and points of contact in this point of convergence between the brand and consumers. We created a brand manifesto that ended up becoming an ode to authentic, natural and independent woman.
Press, gifting to influencers, a digital event, the content strategy, design and production… a whole media deployment representing a leap in quality for Tendam, one of the most important fashion companies in our country.
“We faced one of the most beautiful challenges of our professional career: relaunching such a beloved brand, for one of the most important fashion groups in our country, with the utmost affection and to the highest standards””
Sophie Von Schönburg – Co-founder & CEO de Signne
Fall/Winter Campaign 2021 2021
“So authentic, so you”. That is the name of our last campaign for Hoss Intropia where Alba Galocha, Laura Ponte and Alejandra Onieva are the new brand ambassadors.
In this second campaign, we developed a consistent brand strategy under a leitmotif perfectly aligned to our manifest. A wakeup call to travel to find our true self. The new ambassadors were chosen for their talent and authenticity, for following their passions and being true to themselves.
They took the time to stop their careers to re-think what they really wanted. And that is the powerful message we want to share with the audience. The campaign reached all the national press and increased the hosslover community.
“The mix of talents and expertise that Signne brings together captivated us right from the start. Their great sensitivity and connection with the brand has particularly caught our attention and has also reaffirmed our decision not to go for an also-ran communication agency”
María Sañudo — Marketing Director Tendam